About Us

The Mir Difference

MIR was developed by holistic skin care expert Gisele Mir, a former London lawyer turned cosmetic scientist. Unable to find suitable products for her sensitive and blemish-prone skin, she began researching ingredients in the early 80s culminating in the launch of the range in 2002.


• Sensitive ranges often contain substances which can cause immediate or cumulative irritation or blemishes, despite claims to the contrary.
• Problem skin products tend to be harsh, stripping away the acid mantle, which protects against acne-causing bacteria and moisture loss.
• Essential oils, present even in “fragrance free” products can be irritating to sensitive skin, babies and children.
• Organic ranges can be oil-based and lead to clogged pores.
• ”Anti-ageing” products are at best ineffective, at worst irritating.


Blending maximum levels of skin-friendly botanicals with a minimum of additives, MIR is designed to balance and soothe sensitive or problematic skin without clogging pores.

We are the first company to exclude fragrance and essential oils, soap, sulphates, colours, ethanol, parabens and heavy, pore-clogging oils/butters such as almond, avocado, olive, coconut and sunflower and cocoa.

We were also the first to develop a micellar cleansing water (Skin Refresher).

Light-textured and water-based our multi-tasking formulations can be combined with MIR Argan Beauty Oil enabling them to be “customised” precisely for your skin’s changing needs.

Ethically manufactured in the UK without animal testing. Tested on humans since 2000. Sold exclusively from our website. Delivered worldwide.

Gisele Mir's story

I originally worked as a police and court interpreter (French, Spanish and Farsi) then qualified as a solicitor/attorney. I began experimenting with cosmetic ingredients in the early 1980s because I could find nothing to help my increasingly sensitive, blemish-prone skin.

Products for sensitive skin were heavy and pore-clogging whilst those for problematic skin were harsh and drying.

To make matters worse, I was misdiagnosed with acne and treated with harsh topical meds for eight years. I had rosacea, reputed to be the most sensitive skin condition seen by dermatologists.

From my research into cosmetic ingredients, particularIy botanicals, I discovered there were only a few with the properties necessary for skin health and decided to focus on using these as the base of future blends. I also compiled a "banned" list of several hundred harmful, pore-clogging and irritating ingredients.

I also found that in order to have clear skin you first have to restore balance and secondly treat the sensitivity. This helps the skin to help itself.

My botanical blends helped to restore balance and to calm and clear my skin. I began to dream about having my own range developed but had no idea how to do this. I knew there must be other people who, like me, were fed up with over-hyped products that promised so much yet delivered nothing.

On 16 April 1996, a life changing day, I read an article entitled "Beauty Queens" in Elle. It was about three women who had developed successful cosmetic ranges without prior industry experience. If they could do it, why couldn't I?

It's true what they say: if you want something badly enough you will find a way. It's amazing how much you can achieve when you are driven by the belief that you really can do it - and do it better!

Because of my years of research I won a scholarship to study cosmetic science, graduated with merit and was nominated for a writing prize for my essay on the Psychology of Fragrance. I also qualifed as a make up artist and worked with Flame, a London modelling agency to gain hands on experience with a wide variety of skin types.

Mir Cosmetics with Integrity launched on 16 April 2002, exactly six years after reading the Elle article, and we now have customers in 38 countries. In 2010 the story of Mir's development featured in "Elle Changed My Life" an article in the magazine's 25th anniversary issue.

Since 2002 I have been consulted by national newspapers, magazines, the BBC, Channel 4 and Sky News on issues including the care and treatment of sensitive problematic skin. I gained a reputation for my views on anti-ageing products and was invited to participate in a series of the TV programme How to Look Good Naked as their consulting cosmetic scientist.

I hope you enjoy using Mir as much as I enjoyed creating it.